This Lead Management System Privacy Policy ("Policy") applies to users of BRAC Bank PLC's Lead Management System. The term "BRAC Bank", "Bank", "we", "us" or "our(s)" in the Lead Management System we own and control and in this policy refer to BRAC Bank PLC.

BRAC Bank PLC is firmly committed to protecting the privacy of its customers and has taken all necessary and reasonable measures to safeguard the confidentiality of any information transmitted through its Lead Management System. This online privacy policy explains how we collect, share, use and protect information when users visit or use this Lead Management System.

Through the Lead Management System, BRAC Bank employees engaged in customer lead generation for various BRAC Bank products use their BRAC Bank assigned HRM system ID and password to log in to the Lead Management System. The Lead Management System will enable the BRAC Bank Business Team (frontline staff engaged in business sourcing) to process incoming leads and convert them into new business. The Lead Management System platform will also support enriching the future lead nurturing process, dealing with priority leads, assigning leads with pre-defined workflow rules, optimizing follow-ups, designing targeted campaigns, improving sales representative productivity, etc.

As you review this Lead Management System Privacy Policy, here are a few general principles to keep in mind:

1. Agreement to Policy
   

   By downloading the BRAC BANK Lead Management System on your mobile device, you confirm your affirmative consent to all the terms of this policy detailed below and comply with any other security procedures we may establish occasionally.



2. Gathering, Using and Sharing: Information that we collect
   

   Information we may collect about you through the BRAC Bank Lead Management System includes information you voluntarily disclose to your relationship manager or through BRAC Bank channels for leads, such as the BRAC Bank Astha app, BRAC Bank website, BRAC Bank social media pages, etc. BRAC Bank Lead Management System collects information from existing and potential customers, typically including customer name, address, phone number, email address, other contact information, demographic information (such as gender and occupation) and location information. We may also gather additional information from different sources to verify the information you provided.



3. Usage of Information
   

   In addition to the personal information described above, we may collect certain information about your use of our online services. For example, we may capture the IP address of the device you use to connect to the online service, the operating system and browser you use, how long you spent in the app, access time and information about your use and actions in the application.

   We use the information discussed above in several ways, such as:

   • To offer BRAC Bank products as per customer interest
   • To process applications as per the applicant's request
   • To protect, investigate and deter fraudulent, unauthorized, or illegal activity.


4. Disclosure of Information
   

   We may share personal information with your consent. We collect information from and about you and your accounts or the transactions you make with our affiliates within BRAC Bank and any third parties with whom we have signed non-disclosure agreements. However, we will disclose information to third parties about your account or the transactions you make, and you authorize authorize us to do so only in the following situations:

   • To comply with the requirements of the law or with court orders.
   • To address, rectify, ameliorate or mitigate fraud, security or technical issues.
   • With our trusted service providers (when required) who work on our behalf and do not have an independent use of the information, we disclose it to them and have agreed to adhere to the rules outlined in this Privacy Policy.


5. Data Retention
   

   Our operational systems will store user-provided data for as long as you use the related feature of the Loan Application. Please note that some or all of the user-provided data may be required for the Lead Management System to function correctly, and we may be required by law to retain certain information.



6. Updating Your Information
   

   You can review and update your account information through the app.



7. Security Measures
   
   
   • Protecting the confidentiality of your information is very important to us. We have established appropriate physical, electronic, and procedural safeguards to protect the information we collect from or about our users. For example, we limit access to this information to authorized authorized employees and contractors who need to know that information to operate, develop or improve our "Lead Management System". These safeguards are regularly reviewed to protect against unauthorized access, disclosure, and improper use of your information and to maintain the accuracy and integrity of that information.
   
   
   • User IDs and Passcodes help safeguard against unauthorized access to your information through the Lead Management System. As always, we strongly encourage you to assist us by not sharing your Lead Management System User ID and Passcodes with anyone.
   
   
   • We take reasonable security measures to help protect your information, both during transmission and once we receive it. However, no electronic transmission or electronic storage method is 100% secure.


8. Consent to Transfer
   

   If you are located outside of Bangladesh, please be aware that the information we collect through the app will be transferred to and processed in Bangladesh. By using the app or providing us with any information, you fully understand and unambiguously consent to this transfer, processing and storage of your information in Bangladesh.



9. Children's Privacy
   

   We do not knowingly collect personally identifiable information from children under 18 without parental consent. If you are under the age of 18, please do not provide personally identifiable information of any kind.



10. Questions and Concerns
    

    If you have any questions about this policy or our privacy practices, please get in touch with our 24/7 call centre number at 16221 OR email us at enquiry@bracbank.com



11. Policy Updates and Effective Date
    

    This policy is subject to change, and any changes will become effective when posted on this application. Following these changes, your use of the application means you accept the revised policy.